We've seen those ambitions move forward in fits and starts

We've seen those ambitions move forward in fits and starts. On one hand, after decades of Cadillac products that might best be described as "lousy," the brand now features a couple of extremely good vehicles. Cadillac's latest models, the ATS and CTS sedans, are superb products. They're well-built and fun to drive, and compare quite well with the best from the big three German luxury brands. But on the other hand, Cadillac's U.S. sales are down 9.6% this year through October, and the brand's sales abroad don't yet amount to a whole lot. This has led to many questions, most of which are variations on this one: Is this really going to work out well for GM?

 Your humble Fool has been one of many voices asking these questions. But now I have a much better understanding of what GM plans for Cadillac, thanks to an extraordinary presentation last week by the brand's new president, former Audi executive Johan de Nysschen. It was extraordinary because he laid out the whole business case for GM's massive investment in Cadillac, and gave a pretty clear picture of how the automaker will go about reviving its luxury brand. Perhaps most extraordinary: It's a convincing plan. And it's convincing, in large part, because Cadillac will have to break a whole bunch of long-standing General Motors rules to pull it off.



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